So I’ve Decided I Want to Brand Machinized

I love this domain name, I think it has real potential for branding and marketing. I was looking at different ways to establish this site as its own little “brand” (even though it’s technically a personal blog – I still think it’d be fun). So I was looking at different ways, and the first thing I need to do is add a lot more content (duh!) and start adding some real value, hopefully some articles that go viral.

Anyways, the other thing I need to do is create a logo and some promotional items to give to friends/family and people I meet. I was looking into ways to do that and found an awesome company that services Central Texas, so I think I’m going to go in and give them a shot soon. I did some research on promotional items (this article got me thinking) and these guys seem to fit the bill perfectly.

Many businesses have always disregarded the benefits that promotional items bring to the establishment and improvement of its brand identity. Companies that have already embraced this form of investment already know what a great complement it is to the overall marketing strategy. Promotional items that are branded with your company logo/name should be considered as an important part of the marketing budget. A common myth is that promotional items for business are only for firms that take part in trade shows. Although this is what they are known for, it is not entirely true. Giving away promotional items such as t-shirts, hats, pens, umbrellas, sticky notes, and calendars among many others is a great way of facilitating effective branding.

Other Branding Benefits of Promotional Business Items

1. Promotional items remains with the customer for a long time

Upon receipt of promotional items, customers usually keep them for a long period of time. Research studies have shown that majority of people usually keep promotional gifts for an average of one year or even longer. As a result, brand awareness is enhanced not only among the people using the items but also others who are in contact with the user or those who see them making use of the product.  I also want high-quality promo items that will last a long time for this reason, and another reason I want to go with RiverCity Sportswear, http://welogoit.com… I looked into some samples they provided and I must say they’re excellent!

2. Enhanced customer opinion of the company

Promotional items normally enhance the opinion that customers have about your company and therefore are more likely to purchase your product or service. There isn’t anyone who dislikes things given for free. The recipients of promotional items do not mind receiving a gift that bears a brand logo or name on it. After keeping and using the promotional item, they become increasingly familiar with your company or product name and thus become part of loyal customers. If they constantly use the promotional product given to them, it becomes easy for them to remember your products and can’t possibly buy from somewhere else.

3. Higher return on investment

Investment in this form of marketing actually costs less per impression compared to other types of advertising. Additionally, it brings a higher return on investment than other advertising methods. Radio and television advertising can easily be forgotten as soon as the advert is aired. While promotional items for business may cosy significantly less per impression, they are kept for a long period of time. Besides, they can be passed from one person to another or be noticed by potential customers; something that can be interpreted as an endorsement of your brand. This helps to spread the word to many people apart from the person using specific promotional product.

4. Introducing a new product in the market

If you want to launch a new product, promotional items can be extremely beneficial even to a completely new company. It offers companies an opportunity to personally introduce new products. The target market is in a position to evaluate the product as well as determine if it is good or not. Additionally, the firm can collect the necessary information that comes in handy as far as product perfection is concerned.

Anyways, I think the above benefits are pretty important, so I think its worth a small investment to start treating my site seriously and really grow something out of it… Pretty excited to get started!  I’ll update soon!

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